Collaboration platforms are a mature technology that can help senior executive teams at B2B and B2C companies promote greater and better team collaboration and automate the real-time dissemination of critical business information to improve data transparency, visibility, and organizational agility. In the words of Salesforce's CEO Marc Benioff, companies can leverage workplace collaboration platforms to create "the interface to everything."

A customer data platform (CDP) is an emerging digital technology about to go mainstream. B2B and B2C companies aiming to develop a competitive advantage through a digital transformation of their marketing and sales activities should seriously consider adopting this technology in 2021. According to market research firm IDC, total worldwide spending on CDPs was $752.1M in 2019 and is projected to be $2.1B in 2024. This article discusses what a customer data platform is, why it's important (i.e., a selection of prominent use cases), and how to select and deploy a solution in 6 to 8 weeks.

To maximize engagement and conversion of marketing and e-commerce websites and apps, many B2B and B2C companies need to serve tens of thousands of high-quality, adequately optimized images to ensure visual appeal and fast page loading times. In those cases, adding a modern real-time image processing and delivery SaaS solution to the sales and marketing technology stack is a crucial step to help improve user experience, operational agility, and financial performance.

B2B companies with a compelling value proposition operating in markets that have from a few thousands to a few hundred thousands potential customers should embrace account-based outbound prospecting to accelerate organic growth. In previous articles we discussed what is outbound prospecting and why it's important, and how to develop an investment case for an outbound prospecting program. Here we illustrate how to setup and launch an outbound prospecting program in about 12 to 16 weeks referencing a case study from the flexible packaging industry.

B2B companies with a compelling value proposition in markets including from a few thousands to a few hundred thousands prospect accounts should embrace account-based outbound prospecting to strenghten their sales process and accelerate organic revenue growth. Referencing a case study from the flexible packaging industry, this article outlines how to develop an investment case for B2B outbound prospecting to validate the significant upside potential and understand how to manage the potential downside financial risk.

Accelerating organic revenue growth is an important operating challenge for many B2B companies in both normal and difficult times. B2B companies with a compelling value proposition and a fragmented market demand could leverage outbound prospecting to capture an additional 8% to 12% in cumulative organic revenue growth over a 4 year period. That would tipically produce an increase in equity value of at least 20% to 35%. Sometimes the upside could be even higher. This article outlines the basics of outbound prospecting and introduces a case study from the flexible packaging industry.

In a previous article we defined the objectives, activities and timeline of a typical digital transformation program for a B2B middle market company. Here we develop the program investment case and discuss its risks and rewards profile. Typically, the investment case for a bold outbound prospecting program is very compelling with a significant positive impact on the company's equity value when successful and no significant negative impact on its net financial position even in the worst case.