To maximize engagement and conversion of marketing and e-commerce websites and apps, many B2B and B2C companies need to serve tens of thousands of high-quality, adequately optimized images to ensure visual appeal and fast page loading times. In those cases, adding a modern real-time image processing and delivery SaaS solution to the sales and marketing technology stack is a crucial step to help improve user experience, operational agility, and financial performance.

B2B companies with a compelling value proposition operating in markets that have from a few thousands to a few hundred thousands potential customers should embrace account-based outbound prospecting to accelerate organic growth. In previous articles we discussed what is outbound prospecting and why it's important, and how to develop an investment case for an outbound prospecting program. Here we illustrate how to setup and launch an outbound prospecting program in about 12 to 16 weeks referencing a case study from the flexible packaging industry.

B2B companies with a compelling value proposition in markets including from a few thousands to a few hundred thousands prospect accounts should embrace account-based outbound prospecting to strenghten their sales process and accelerate organic revenue growth. Referencing a case study from the flexible packaging industry, this article outlines how to develop an investment case for B2B outbound prospecting to validate the significant upside potential and understand how to manage the potential downside financial risk.

Accelerating organic revenue growth is an important operating challenge for many B2B companies in both normal and difficult times. B2B companies with a compelling value proposition and a fragmented market demand could leverage outbound prospecting to capture an additional 8% to 12% in cumulative organic revenue growth over a 4 year period. That would tipically produce an increase in equity value of at least 20% to 35%. Sometimes the upside could be even higher. This article outlines the basics of outbound prospecting and introduces a case study from the flexible packaging industry.

In a previous article we defined the objectives, activities and timeline of a typical digital transformation program for a B2B middle market company. Here we develop the program investment case and discuss its risks and rewards profile. Typically, the investment case for a bold outbound prospecting program is very compelling with a significant positive impact on the company's equity value when successful and no significant negative impact on its net financial position even in the worst case.

Developing a clear, pragmatic, and well-articulated investment case for a planned digital transformation program is oftnen a key prerequisite to allow busy senior executives to quickly move from consideration to action. Here we start discussing a reference case for a B2B middle market company that can be a useful template for companies preparing for their digital journey.

Following the rise of the Covid-19 pandemic and the resulting enormous economic dislocations, the last three weeks have been a horrible and shocking time both here in the USA and in many other countries around the world. Searching for some comfort, hope, and inspiration I found myself turning again and again to South Korea and what its people have been able to achieve during the recent weeks and the past fifty years. This post is my way to share a little message of hope and to say thank you for your inspiration to a group of people and friends I respect and admire foundly.