Topic: sales-mkt

In today's attention economy, developing best-in-class data-driven and scalable processes to engage customers along the customer journey is essential for most businesses. This article discusses the key strategies, capabilities, and technologies required to achieve that goal.

Accelerating organic new customer acquisition remains an essential driver of value creation for B2B businesses across many industries. In this article, we discuss how to leverage a more strategic approach enabled by modern technologies to develop a deep understanding of the target market, identify potential customers, and develop effective processes to reach them.

As B2B eCommerce continues to grow, confirming a permanent shift in how business buyers procure products and services for their organizations, most B2B middle-market companies need to sharpen their digital strategies and execution capabilities to embrace the new omnichannel market reality.

If you want your CRM project to increase revenue, you have to focus on improving the sales process, integrating marketing data and efforts with sales activities, and emphasizing the people rather than the technology.

Referencing a case study from the flexible packaging industry, we provide a step by step guide on how B2B companies can setup and launch a new outbound prospecting program in 12 to 16 weeks.

By developing an investment case for outbound prospecting, B2B companies can validate the significant upside potential and understand how to manage the potential downside financial risk.

B2B companies with a compelling value proposition can leverage outbound prospecting to specialize and strengthen their sales process, engage new customers, and accelerate organic growth.