Topic: data-analytics

As MIT lecturer Jonathan Byrnes revealed many years ago, nearly 40 percent of any company is unprofitable by any measure. Profit mapping is the process of uncovering unprofitable customers, products, and services. Today, using affordable modern data technologies, any small and medium business can easily implement profit mapping to uncover how to improve profitability by 20 percent or more.

For both large and small companies the time to start leveraging affordable and easy to use business intelligence and data analytics tools powered by the cloud and machine learning technologies is now.

Affordable and easy to use business intelligence solutions are finally available that allow large and small companies to use their data to make better decisions by leveraging the power of the cloud and machine learning.

B2B and B2C companies aiming to develop a competitive advantage through the digital transformation of their marketing and sales activities should seriously consider deploying a customer data platform in 2021.