We partner with private equity firms and their B2B and B2C middle market portfolio companies to accelerate organic revenue growth and improve productivity through digital transformation programs typically targeting an incremental 10% to 20% EBITDA increase over a four year period.
70% of digital transformation initiatives do not reach their goal. Of the $1.3 trillion spent on digital transformation in 2018, it was estimated that $900 billion went to waste.
Harvard Business Review, March 2019Clearly, businesses need a new approach
Our Approach
- Step OneSelect companies where both a market opportunity and a digital gap exist and deploy an interim fractional digital transformation officer.
- Step TwoDesign a digital transformation program to improve business performance and value creation in partnership with top management and alignment with business strategy.
- Step ThreeDrive initial implementation and validation efforts leveraging our business and technology knowledge, and our pool of talented growth and digital professionals.
- Step FourOptimize and scale the digital transformation program. Transition all operational and managerial responsabilities to internal teams helping with training, coaching, and hiring.
Our Unique Assets
Proven track record
Small group of senior leaders with both a passion and a significant track record in driving organic growth through strategy, change management, and digital technologies at both traditional and technology companies.
Unique playbooks
Unique playbook of sales & marketing strategies, process best practices, and digital technology solutions taylored for the unique requirements of middle market private companies and their investors.
Curated talent network
Curated network of talented professionals with a deep expertise in digital sales & marketing, engineering, design and data analytics.
Latest Writings
Latest articles on growth oriented digital transformation.
