In today's attention economy, developing best-in-class data-driven and scalable processes to engage customers along the customer journey is essential for most businesses. This article discusses the key strategies, capabilities, and technologies required to achieve that goal.
· 18 min read
The rapid progress of generative AI technologies and their impact on business, politics, and society is a hot topic, and the speed of change is both exciting and overwhelming. This article discusses a few actions business leaders at private equity and middle market companies should consider in 2023.
· 27 min read
The rapid progress of AI technologies and their impact on business, politics, society, and the future of humanity is a hot and trending topic, and the speed of change is both exciting and overwhelming. In this article, in two parts, we suggest a few small personal and business steps leaders at middle market companies should take in 2023.
· 16 min read
We recently sat down with ChatGPT for a fireside conversation on the business of private equity and the digital transformation of portfolio companies. This article includes the main excerpts of that conversation powered by a generative pre-trained transformer AI-technology.
Accelerating organic new customer acquisition remains an essential driver of value creation for B2B businesses across many industries. In this article, we discuss how to leverage a more strategic approach enabled by modern technologies to develop a deep understanding of the target market, identify potential customers, and develop effective processes to reach them.
· 13 min read
As B2B eCommerce continues to grow, confirming a permanent shift in how business buyers procure products and services for their organizations, most B2B middle-market companies need to sharpen their digital strategies and execution capabilities to embrace the new omnichannel market reality.
If you want your CRM project to increase revenue, you have to focus on improving the sales process, integrating marketing data and efforts with sales activities, and emphasizing the people rather than the technology.
For both large and small companies the time to start leveraging affordable and easy to use business intelligence and data analytics tools powered by the cloud and machine learning technologies is now.
· 12 min read
Affordable and easy to use business intelligence solutions are finally available that allow large and small companies to use their data to make better decisions by leveraging the power of the cloud and machine learning.
· 14 min read
B2B and B2C companies aiming to improve data transparency, visibility, and organizational agility, should seriously consider deploying a collaboration platform in 2021.
B2B and B2C companies aiming to develop a competitive advantage through the digital transformation of their marketing and sales activities should seriously consider deploying a customer data platform in 2021.
· 21 min read
For many B2B and B2C companies with e-commerce operations, adding a modern real-time image processing and delivery SaaS solution to the sales and marketing technology stack is a crucial step to improving user experience, operational agility, and financial performance.
· 8 min read
Referencing a case study from the flexible packaging industry, we provide a step by step guide on how B2B companies can setup and launch a new outbound prospecting program in 12 to 16 weeks.
· 31 min read
By developing an investment case for outbound prospecting, B2B companies can validate the significant upside potential and understand how to manage the potential downside financial risk.
· 35 min read
B2B companies with a compelling value proposition can leverage outbound prospecting to specialize and strengthen their sales process, engage new customers, and accelerate organic growth.
· 9 min read