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Why Your Business Should Deploy And Leverage A Customer Data Platform
B2B and B2C companies aiming to develop a competitive advantage through the digital transformation of their marketing and sales activities should seriously consider deploying a customer data platform in 2021.
October 16, 2020
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19 min read
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digital tools
Adopting An Image Processing And Delivery Solution To Optimize Performance
For many B2B and B2C companies with e-commerce operations, adding a modern real-time image processing and delivery SaaS solution to the sales and marketing technology stack is a crucial step to improving user experience, operational agility, and financial performance.
September 8, 2020
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7 min read
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case studies
digital tools
s&m
Leveraging B2B Outbound Prospecting To Accelerate Organic Growth (Part 3 of 3)
Referencing a case study from the flexible packaging industry, we provide a step by step guide on how B2B companies can setup and launch a new outbound prospecting program in 12 to 16 weeks.
July 24, 2020
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28 min read
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case studies
digital tools
s&m
Leveraging B2B Outbound Prospecting To Accelerate Organic Growth (Part 2 of 3)
By developing an investment case for outbound prospecting, B2B companies can validate the significant upside potential and understand how to manage the potential downside financial risk.
July 6, 2020
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32 min read
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case studies
digital tools
s&m
Leveraging B2B Outbound Prospecting To Accelerate Organic Growth (Part 1 of 3)
B2B companies with a compelling value proposition can leverage outbound prospecting to specialize and strengthen their sales process, engage new customers, and accelerate organic growth.
June 22, 2020
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8 min read
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case studies
strategy
Developing A Digital Transformation Program Investment Case For B2B Companies (Part 2)
For a B2B middle market company the business case for a bold digital transformation program is very compelling.
April 13, 2020
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8 min read
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case studies
strategy
Developing A Digital Transformation Program Investment Case For B2B Companies (Part 1)
Having a clear, pragmatic, and well articulated investment case for a planned digital transformation program can help senior executives to quickly move from consideration to action.
April 10, 2020
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7 min read
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facts & ideas
people
Congratulating The People Of South Korea
What the people of South Korea have been able to achieve in the the Covid-19 pandemic fight and during the past fifty years is remarkable and a source of hope and inspiration.
April 2, 2020
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6 min read
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