April 13, 2020 · 9 min read
In a previous article we defined the objectives, activities and timeline of a typical digital transformation program for a B2B middle market company. Here we'll develop the program investment case and discuss its risks and rewards profile. Typically the investment case for a bold outbound prospecting program is very compelling with a significant positive impact on the company's equity value when successful and no significant negative impact on its net financial position even in the worst case.
April 10, 2020 · 7 min read
Having a clear, pragmatic, and well-articulated investment case for a planned digital transformation program is a key prerequisite for busy senior executives that want to quickly move from consideration to action. Here we start discussing a reference case for a B2B middle market company that can be a useful template for companies preparing for their digital journey.
February 24, 2020 · 5 min read
To successfully execute a digital transformation program at greater speed and with less organizational pain, CEOs and top management teams should partner with an interim digital transformation officer that will lead the design and implementation of a time-boxed program, ensuring alignment with the company vision and strategy and accountability for the resulting value creation.
February 17, 2020 · 5 min read
These days digital transformation is a hot topic and executives in all industries are moving forward with digital projects to change customer relationships, internal processes and value propositions. However, more than 70 percent of digital transformation efforts fails. Organizing those efforts in a cohesive digital transformation program designed according to four proven change management practices will help companies be more successful.
February 10, 2020 · 3 min read
Despite the great advancements made in digital technologies and best practices over the last twenty years, leveraging digital transformation to improve performance and gain a competitive advantage continue to be a challenge for too many companies and executive teams outside of the technology industry. Realising that digital transformation is primarely a management challenge is a first important step to achieve a successful outcome.