April 13, 2020 · 8 min read
In a previous article we defined the objectives, activities and timeline of a typical digital transformation program for a B2B middle market company. Here we develop the program investment case and discuss its risks and rewards profile. Typically, the investment case for a bold outbound prospecting program is very compelling with a significant positive impact on the company's equity value when successful and no significant negative impact on its net financial position even in the worst case.
April 10, 2020 · 7 min read
Developing a clear, pragmatic, and well-articulated investment case for a planned digital transformation program is oftnen a key prerequisite to allow busy senior executives to quickly move from consideration to action. Here we start discussing a reference case for a B2B middle market company that can be a useful template for companies preparing for their digital journey.
March 16, 2020 · 2 min read
According to leaders in the executive recruiting industry demand for chief digital officers is currently far greater than supply. Also, there are many different ways in which the role is defined at different companies often generating confusion and in some cases suboptimal results. To foster success CEOs and Board members embarking in a new digital transformation journey should carefully consider how to define the right profile, setup the role, and structure compensation for their new digital transformation officer.
February 24, 2020 · 5 min read
To successfully execute a digital transformation program at greater speed and with less organizational pain, CEOs and top management teams should partner with an interim digital transformation officer that will lead the design and implementation of a time-boxed program ensuring alignment with the company strategy and accountability for the resulting value creation.
February 17, 2020 · 5 min read
Digital transformation is a hot topic nowadays and executives in all industries are moving forward with digital projects to change customer relationships, internal processes and value propositions. However, more than 70 percent of digital transformation efforts fails. Organizing digital projects in a cohesive digital transformation program designed according to four proven change management practices will help companies be more successful.