April 13, 2020 · 9 min read
In a previous article we defined the objectives, activities and timeline of a typical digital transformation program for a B2B middle market company. Here we'll develop the program investment case and discuss its risks and rewards profile. Typically the investment case for a bold outbound prospecting program is very compelling with a significant positive impact on the company's equity value when successful and no significant negative impact on its net financial position even in the worst case.
April 10, 2020 · 7 min read
Having a clear, pragmatic, and well-articulated investment case for a planned digital transformation program is a key prerequisite for busy senior executives that want to quickly move from consideration to action. Here we start discussing a reference case for a B2B middle market company that can be a useful template for companies preparing for their digital journey.