To maximize engagement and conversion of marketing and e-commerce websites and apps, many B2B and B2C companies need to serve tens of thousands of high-quality, adequately optimized images to ensure visual appeal and fast page loading times. In those cases, adding a modern real-time image processing and delivery SaaS solution to the sales and marketing technology stack is a crucial step to help improve user experience, operational agility, and financial performance.

B2B companies with a compelling value proposition operating in markets that have from a few thousands to a few hundred thousands potential customers should embrace account-based outbound prospecting to accelerate organic growth. In previous articles we discussed what is outbound prospecting and why it's important, and how to develop an investment case for an outbound prospecting program. Here we illustrate how to setup and launch an outbound prospecting program in about 12 to 16 weeks referencing a case study from the flexible packaging industry.

Accelerating organic revenue growth is an important operating challenge for many B2B companies in both normal and difficult times. B2B companies with a compelling value proposition and a fragmented market demand could leverage outbound prospecting to capture an additional 8% to 12% in cumulative organic revenue growth over a 3 - 4 year period. That would typically produce an increase in the equity value of at least 20% to 35%. Sometimes the upside could be even higher. This article outlines the basics of outbound prospecting and introduces a case study from the flexible packaging industry.