July 24, 2020 · 28 min read
B2B companies with a compelling value proposition operating in markets that have from a few thousands to a few hundred thousands potential customers should embrace account-based outbound prospecting to accelerate organic growth. In previous articles we discussed what is outbound prospecting and why it's important, and how to develop an investment case for an outbound prospecting program. Here we illustrate how to setup and launch an outbound prospecting program in about 12 to 16 weeks referencing a case study from the flexible packaging industry.
June 22, 2020 · 8 min read
Accelerating organic revenue growth is an important operating challenge for many B2B companies in both normal and difficult times. B2B companies with a compelling value proposition and a fragmented market demand could leverage outbound prospecting to capture an additional 8% to 12% in cumulative organic revenue growth over a 3 - 4 year period. That would typically produce an increase in the equity value of at least 20% to 35%. Sometimes the upside could be even higher. This article outlines the basics of outbound prospecting and introduces a case study from the flexible packaging industry.