B2B and B2C companies aiming to improve data transparency, visibility, and organizational agility, should seriously consider deploying a collaboration platform in 2021.

B2B and B2C companies aiming to develop a competitive advantage through the digital transformation of their marketing and sales activities should seriously consider deploying a customer data platform in 2021.

For many B2B and B2C companies with e-commerce operations, adding a modern real-time image processing and delivery SaaS solution to the sales and marketing technology stack is a crucial step to improving user experience, operational agility, and financial performance.

Referencing a case study from the flexible packaging industry, we provide a step by step guide on how B2B companies can setup and launch a new outbound prospecting program in 12 to 16 weeks.

By developing an investment case for outbound prospecting, B2B companies can validate the significant upside potential and understand how to manage the potential downside financial risk.

B2B companies with a compelling value proposition can leverage outbound prospecting to specialize and strengthen their sales process, engage new customers, and accelerate organic growth.