March 15, 2021 · 15 min read
Since the introduction of CRM systems, clarity about their primary purpose has been lacking, and CRM project implementation failure rates have been disturbingly high. While one would expect that the clarity of purpose would increase and the failure rate would fall off as the products and the market matured, as of today, too many CRM projects continue to pursue the wrong priorities and fail for unnecessary reasons. This article tackles three key questions any B2B CEO should ask. Is a CRM project appropriate for us, and, in case, how will it help us increase revenue? What are common mistakes we should avoid? How should we organize execution for success?
February 1, 2021 · 10 min read
Enhancing the ability to generate data insights to improve decision-making and business performance is an essential priority for most businesses. Modern business intelligence and data analytics tools powered by the cloud and machine learning are affordable and easy to use. The time to start leveraging these powerful new technologies for both large and small companies is now.
January 28, 2021 · 12 min read
Leveraging data to enhance the ability to make business decisions is an essential priority for most businesses. Traditionally, however, the investment needed for purchasing, implementing, and maintaining the required tools and training employees on using them has been very high. The cloud and advanced machine learning technologies enable a new generation of business intelligence and data analytics services that are very affordable and easy to use, and therefore suitable for both large and small enterprises. Learning to leverage these new technologies and services is an urgent priority for all companies that want to further enhance their decision-making and business performance.
January 15, 2021 · 9 min read
Collaboration platforms are a mature technology that can help senior executive teams at B2B and B2C companies promote greater and better team collaboration and automate the real-time dissemination of critical business information to improve data transparency, visibility, and organizational agility. In the words of Salesforce's CEO Marc Benioff, companies can leverage workplace collaboration platforms to create "the interface to everything."
October 16, 2020 · 19 min read
A customer data platform (CDP) is an emerging digital technology about to go mainstream. B2B and B2C companies aiming to develop a competitive advantage through a digital transformation of their marketing and sales activities should seriously consider adopting this technology in 2021. According to market research firm IDC, total worldwide spending on CDPs was $752.1M in 2019 and is projected to be $2.1B in 2024. This article discusses what a customer data platform is, why it's important (i.e., a selection of prominent use cases), and how to select and deploy a solution in 6 to 8 weeks.